As a brand identity artist who specializes in packaging, I am constantly on the lookout for new and innovative ways to create sustainable and visually engaging packaging designs. The recent law passed in France requiring fast food outlets to use durable, washable plates, cups, and cutlery for orders served "for here" is a game changer in the industry.

Not only does it help reduce the amount of waste generated by the fast food industry, but it also presents an exciting opportunity for brands to re-evaluate their packaging design and how it aligns with their sustainability goals. The challenge for us as designers is to create packaging that not only looks great but also serves a functional purpose. We need to think about how the packaging can be used in a sustainable way and how it can be easily cleaned and reused.

The new tableware also requires additional equipment such as dishwashers and sanitizers, which means that brands will have to invest in new technologies and processes to comply with the new law. This presents a unique opportunity for brands to invest in more sustainable options and for designers to create packaging that is both visually appealing and functional.

Furthermore, this law also represents a shift in consumer behaviour, and it will be crucial for brands to communicate this change effectively to their customers. As designers, we need to create packaging that not only meets the functional requirements but also educates and informs the customers about the new sustainable options.

Overall, the new law in France is a step in the right direction towards a more sustainable future, and as a brand identity artist who specializes in packaging, I am excited to see how brands will adapt and innovate their packaging designs to align with this new law.